SPACED APP 2020-09-26T23:06:07+00:00

SPACED.

I.
Case Study Contents

Click to go to:

I.       Contents
II.      The SPACED Interactive Prototype
III.     Pat’s UXUI Design Tasks
IV.     The SPACED App Story
V.      What•Why•How•When•Where•Who
VI.     Statistica Research On Travel Apps 
VII.    Preliminary User Insights
VIII.   First Persona: Andrew
IX.      Second Persona: Bianca
X.       Preliminary Research Insights
XI.      First User Scenario
XII.     Second User Scenario
XIII.    User Research With Responses
XIV.    User Requirements
XV.     Logo  & Style Development
XVI.    Style Sheet & Mood Board
XVII.   Lo-Fi Wireframes
XVIII.  User Flow Chart -Final 
XIX.    Design Evolution -Early Stages
XX.     Lo-Fi User Tasks & Observation
XXI.    Hi-Fi Wireframes
XXII.   Hi-Fi User Tasks & Observation
XXIII.  Final SPACED Prototype
XXIV.  SPACED Conclusions
XXV.   SPACED Next Steps

II.
The Interactive Prototype

Click the screen to view the final prototype app.

Read on to view the case history of the actual UXUI process.

III.
Pat’S UXUI Tasks

PAT MILLS-SULLIVAN
UXUI Designer
Millsart Design • Millsart UXUI

SPACED product development
All copywriting
All research, reviews, and summaries
2 personas development
2 scenarios
Requirements analysis
Design process
Lo-fi wireframe
Logo development and style evolution
SPACED style sheet with Mood Board
Developed User Flow-final assessment chart
Finalized “Requirements” from user insights
Lo-fi and hi-fi wireframes for research
Developed final high-fi Adobe XD prototype

IV.
The SPACED
App Story

The year is 2040. Exploration by adventure travelers into outer space has become increasingly popular. SPACED, Inc. offers a 4 -day exploration to either the Moon, Mars, Europa, and Earth’s orbit.

This is a proposed app for app users to learn information regarding planet geography, surface exploration, science, spacecraft activities. The experience includes exploration, onboard presentations, amenities.

The Spacecrafts Luna and Shuttle Kozmo have safety and medical help preparedness.

The SPACED app travel plans, agendas, and colorful visuals are also accompanied by detailed payment policies, release agreements, and registration information.

Travel subject matter experts replaced stakeholders in this project, since, again, the year is 2040.

The research was gathered from actual exploration travel experts.

The goal of conducting face-to-face interviews was to determine and discover:

• If the users approved of a greater accumulation of detailed and pertinent information

• If it was easy to obtain info with the least amount of navigational links
Was using the app intuitive and how long did it take to find specific types of information

This case history presentation reveals details regarding:

conceptual development
research of existing apps of the same purpose
regularly scheduled interviewee research for insights
design, function, additional user observation
and finally the prototype from which to model the final app

V.
What, Why, How,
When, Where, Who

SPACED app is a space travel site providing the ultimate experience for outer space travel with feature destinations to the Moon, Mars, Earth’s orbit, and Europa. I expanded the scope of information to include just about everything you need to know in its simple and minimal format

The SPACED mobile app is being designed to have a distinctively broaden and in-depth travel information.

Its broad range of travel subjects and details is unmatched to close competitor websites and mobile apps. This provides any user 24/7 availability of more inclusive and detailed information.

The pictorial SPACED app is a complete informational and planning tool with full details, including the typical fine print, “enlarged”. Aside from the separate four planets section, I even included bios on the Captains and primary crew members.

The app continues to be a convenient resource during Spaced travel as well. The app includes technology that even powers in zero-gravity environments. Mobile phones are powered by communication technology transmitted from Spacecraft Luna and Shuttle Kozmo.

This app is a total resource that can be accessed and shared 24/7 by mobile from anywhere in the world. It is accessible while on a SPACED expedition, as well. Details about medical issues, cancellation, and payments are also provided and detailed for the user at all times

The app, conceived by Millsart Design for NASA TRAVEL, is for a wide range of ages. The biggest market is the wealthy 40’s to 70’s age group. The persona for this app is a highly educated and world experienced traveler.

VI.
First Thoughts Affinity Board

VII.
Research On Travel Apps
By Statistica

64% of tourists study trip reports of other travelers before making their final decision on the destination.

As of today, still, 50% of travelers turn to travel agencies when booking a trip.

The consumers consider their personal data is properly secured and protected by the travel agencies. This fact provides the agencies with a good starting position when it comes to competing for potential travelers.

However, the increasing competition in the industry obliges to create new ways to lead the race. That is where digital technologies can provide a crucial added value to the process.

Travel agencies can significantly benefit from online services. All these tasks are easily solved through customized mobile apps

64% of tourists study trip reports of other travelers before making their final decision on the destination.

As of today, still, 50% of travelers turn to travel agencies when booking a trip.

The consumers consider their personal data is properly secured and protected by the travel agencies. This fact provides the agencies with a good starting position when it comes to competing for potential travelers.

However, the increasing competition in the industry obliges to create new ways to lead the race. That is where digital technologies can provide a crucial added value to the process.

Travel agencies can significantly increase the number of customers by utilizing mobile apps development and usage.

The present-day travelers appreciate to be cared about, receive real-time support whenever it’s necessary and benefit from the online services. All these tasks are easily solved through customized mobile apps.

Credits: Statitica

VIII.
Preliminary User Insights

Users want a swift response to questions and their requests before they can trust the safety of space travel.

Users want information, without having to look for it or asking repeatedly for it.

Users want to know what their full day activities consist of and can count on

Users want to know that should they need medical attention during their SPACED travel they can

communicate with a medical team while in space.

User want to make comparisons between the four-planet options without making phone calls

necessarily to travel consultants

Users don’t want to struggle through a maze of navigation to their information.

Users like lots of photos of destinations and physical spaces on the Spacecraft Luna and Shuttle Kozmo

Users combine destinations or even take all four.

Users want agreement and policy to understand and accessible at all times.

People like the idea of having a 24/7 international chat feature, though SPACED management would be hit with a steep price tag for it.

People want to know that they are traveling with a highly professional flight crew

People want information on-hand before during and after the space travel

IX.
First Persona:
Andrew Bullion

Andrew Bullion

Age: 57
Andrew is a professional soccer player. He is involved in competitions usually 3 yo 4 days a week. He loves to travel to other countries. He loves being exposed to so many cultures. He’s looking for something vastly different for his next vacation plans and looks forward to this extraordinary journey into space.

Andrew’s Goals

To experience space travel very soon
To be physically comfortable and safe at all times
To communicate efficiently and effectively for a pleasant experience, void of surprises and misinformation moving forward with planning

Andrew’s Motivations
INCENTIVE: Space travel exploration, photo and video the experience
FEAR: A bad incident created by a lack of information
ACHIEVEMENT: To return to Earth, with a wealth of experience and memories to share
SOCIAL: Sharing the travel app with friends having the same interest

Andrew’s Frustrations
Not getting complete information about features and process for travel registration
Not having his agenda and plans conveniently available to him at all times
Having detailed information unavailable unless he can track down a salesperson or ravel consultant

X.
Second Persona:

Bianca Mattis

Bianca Mattis

Age: 42

A world traveler, who enjoys rugged adventures such as hiking, mountain climbing, deep-sea scuba diving, and visiting remote cultures.

Debra’s Goals

She’s ready for a space travel adventure!

She would like to visit many planets eventually

She would like to take her two kids, who love everything about outer space, including Star Trek

She doesn’t want any travel complications, due to the long distance from home

Debra’s Motivations

INCENTIVE: To do a documentary of her whole experience
ACHIEVEMENT: To try a completely new concept of vacation travel
SOCIAL: To be amongst like-minded travelers

Frustrations

Not being prepared for an emergency
Achievement: To have every detail preplanned and communicated well, whenever
Unqualified sales staff
Misinformation or delayed information
Lack of detail and difficulty in getting it
Having disappointments due to lack of available information

XI.
Preliminary Research
Questions & Answers

Pat (interviewer):

What is the order of importance to you during the research of space travel online content:

Interviewed Users:

Exploration features
Accommodations
Socializing
Education & discovery
Comfort
Cost
Food & dining
Lectures and presentation talks
Entertainment aboard spacecraft
Personal safety
Emergency preparedness

Pat:

What concerns you about planning a trip into space? 

Interviewed Users:

A vital oversight by me or travel staff
What were past bad experiences for previous SPACED travelers
The qualifications and professionalism of the crew and the travel consultants
Being physically uncomfortable
Being in extremely unfamiliar locations, (unforeseen dangers)
Needing emergency help immediately
Vital system(s) breaks down aboard spacecraft
Not having enough detailed information on the app, requiring constant calls to the travel agency.

Pat:
How important is it to you to view testimonials on the SPACED app?

Interviewed Users:
Not very important. If I found them on the SPACED app, I’d know they were individually selected to be displayed. Therefore, I would seek feedback on platforms like Yelp or Consumer Reports type sources.

XII.
First User Scenario

David Chimes decides on SPACED for his next vacation travel. He makes the decision to visit Mars. He researches Mars on the app menu, after viewing the lovely intro visuals. The first screen is a picture of Mars, followed by the next screen which is a description of various planet locations. The third screen details the entire day’s agenda at preselected locations and includes the exploration tour information, travel times, arrival locations, a description of the terrain, tour activities, return times, dinner hours, lecture events, nightclub entertainment.

Done.

He gets a detailed description of Spacecraft Luna and Shuttle Kozmo with all their amenities.

He gets information regarding his gear and exploration clothing, and how that is handled before he arrives for the initial launch.

Everything is in writing, except travelers’ testimonials which can be added at some point.

All the legalese is right there on the app, which lessens the time-consuming need for possibly several conversations about it.

He appreciates the single menu where everything is in one list.

XIII.
Second User Scenario

Jewel loves to travel and has the self-confidence to travel anywhere in the world, with or without companions. Because of her ability to get it done right her two assistants, voted her the facilitator of their group trip to Mars and Europa.

The task of travel planning on the SPACED APP itself is simple.

The one and only menu lists the description and agenda of each destination. The amenities of the two spacecraft are described on separate screen pages. The primary spacecraft captains and primary crew have bios for customers to view. What you usually find as fine print is available on the app and not as fine print.

Registration and Payment
Terms and Conditions
Release Agreement
Base Fee Inclusions

If Jewel wants to skip the intro section of twelve SPACED visuals, she can simply click the menu at the upper right corner and select many topics in two clicks or less:

click menu
click planet selection intro for:
planet description
its exploratory travel agenda, meals, and entertainment

She clicks Spacecraft Luna and Shuttle Kozmo links for its departure schedules, onboard private amenities, presentations, and entertainment. Two clicks away:

Jewel has pretty detailed information regarding the crew and ship captains.

Jewel sees procedures in place for cancellations and medical emergencies.

XIV.
Requirements

1. Users want to see lots of story-telling photos

2. Very simple navigation

3. Minimal design

4. Full itineraries for all destinations

5. Any updated information should be highlighted prominently.

6. A chat function would be nice.

7. All the so-called fine print in short, understandable English with plenty of subheads.

XV.
Logo Development,
Style Sheet,
& Mood Board

XVI.
Low-Fi Wireframes

XVII.
User Flow Chart
– Final Assessment

XVIII.
Design Styles Continuation
(None of these were adopted.
The last one is getting closer for the Home pg)

XIX.
Lo-Fi Users Tasks

& Observations

Observation of user navigating app starts with a pause on home page, a tap and then a tap for each pictorial intro screen.

Each time the user tapped,  it was presented the pie menu to skip the gallery of (12) SPACED intro photos.

Each user interviewee went through the entire gallery intro. A couple of times while tapping through the gallery, I was asked how many picture are there. It was at those moments that I was reminded that I should have offered Starbuck gift cards, so interviewees would receive something for their time.

Upon viewing the main and only menu, I got comments like:

“Wow, look like you covered it all” and “This is great. I’m sure as a real prospect, I’d find all the details right here. I’m sure there will be questions for SPACED staff, but only highly personal or custom in nature.”

Observation of user navigating app starts with a pause on the home page, tap and then tap for each pictorial intro screen.

Each time the user tapped,  it was presented the pie menu to skip the gallery of (12) SPACED intro photos.

Each user interviewee went through the entire gallery intro.

A couple of times while tapping through the gallery, I was asked how many picture are there. It was at those moments that I was reminded that I should have offered Starbuck gift cards, so interviewees would receive something for their time.

Upon viewing the main and only menu, I got comments like:

“Wow, look like you covered it all” and “This is great. I’m sure as a real prospect, I’d find all the details right here. I’m sure there will be questions for SPACED staff, but only highly personal or custom in nature.”

XX.
Navigation & Screen Designs

XXI.
Hi-Fi Wireframe Designs

XXII.
Hi-Fi User Tasks
& Observations

Pat: Based on the wireframe (or prototype before you), please describe how you would start the app. How would you turn it off?
Interviewed User: Users found the beginning of navigation to be intuitive.

Pat: There is an intro photo gallery of 12 screens. Is it quickly apparent how you would skip this?
Interviewed User:  Click the upper right menu.

Pat: When you click the upper right menu, do you not see a link that you think is crucial?
Interviewed User: It would be very beneficial to be offered an opportunity to connect with past, present and future SPACED travelers.

Pat: As you might have noticed, the content for actually making payments are not on this app but described as being on the website. Do you understand why?
Interviewed User: Websites are more secure.

Pat: Is there anything missing that you’d like to see?

Interviewed User: Endorsements and chat capability.

Pat: Did you ever lose yourself on this app

Interviewed User: I had a couple of short pauses, but no.

XXIII.
Final SPACED Prototype

XXIII.
SPACED Conclusions

The space app has many different categories of informational content. Yet, the entire navigation is contained within a single menu.

From the many interviewer observations, we did not see difficulty or confusion when they needed to find specifics information for any aspect of SPACED travel.

Going back to Statistica and their research findings, this abundance of information on an app makes information accessible all the time.

The interviewees, overall appreciated all the detail content on the following screen pages, only two clicks away

from anywhere on the app:

Terms and Conditions
Release Agreement
Base Fee Inclusions
Registration and Payment

Users had no objection to making their installment transactions on their computers, instead of using the mobile app. The transactions are very large and more secure when transacted by computer. Some of the interviewees knew this to be generally true, some did not.

I very much enjoyed the process!

The most interesting part of the process for me is the research with persons who fit our personas. The conversations were fun, very enlightening and it helped me to design and write to content that I believe satisfies a users goals and objectives.

Click the screen to view the final prototype app.

XV.
Next Steps

(Possibly) Adding A Search Bar

Though the feedback on the navigation usage is very favorable, there are other options that SPACED could decide to add to the app to improve it even more.

Because the copy content is a log, a search button would benefit these pages in particular:

Terms and Conditions
Release Agreement
Base Fee Inclusions
Registration and Payment

(Possibly) Adding A Chat

Another great but pricey option is to add a chat feature to the app. It could be available 8, 12, or 24 hrs a day.

I mentioned 24 hours a day because some travelers will be arriving at the launch site from all of the worlds.

Please Share Your Feedback

Please email me at pat@millsartuxui.com,

Thanks for your comments.

millsartdesign.com

millsartuxui.com

678.614.0993