Goal Directed Design (GDD) Process for digital products is made up of four major parts: user experience, observation, prototype design and testing. Goal-Directed Design Research What is the main objective of this post? Goal-Directed Design (GDD) is a comprehensive, One on one interview, user research and observation process used to [...]

INSIGHTS It is the intellectual conclusions that we pursue from company data, customer research and observation, target market research, the brand’s history, and competitive standing and situation. What’s most important is “what does the customer need to be the most content and satisfied or what are the customer goals. Uncovering [...]

Too little information or too much irrelevant information bogs the entire creative strategy plan down. So, routinely I begin the groundwork for product or service creative advertising (Kick off) meeting with this flexible outline: • Target audience(s) Scenarios of product use or intended experience • Your Brand, product or service [...]