UX/UI DESIGN
…from phased and
qualitative audience research,
branding, design,
and user-friendly navigation
planning to a prototype
that is non-confusing
and user-friendly.
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The Goal-Directed
Design Process
for UX/UI
The Goal-Directed Design process is thorough, addressing every crucial aspect of digital product development. Here’s how it ensures clarity and comprehensive coverage:
• User-Centric Research: User demographics, behaviors, preferences, and domain-specific insights inform our design strategy.
• User Modeling and Contextual Analysis: Detailed personas and scenarios create a better understanding of user interactions across various contexts.
• Requirements Definition: Pat defines user, business, and technical requirements to guide the entire product development process.
• Design Framework Establishment: Pat establishes a robust structure and flow for the design, ensuring usability and coherence.
• Behavior, Form, and Content Refinement: Through continuous iteration, Pat refines user interactions, visual design elements, and content to optimize the user experience.
• Development Support: Pat provides ongoing support to developers, ensuring alignment between design and functionality to achieve project goals.