Project Description
Project Name:
Squirt’s “Wizard of Ahhhh” TV Commercial Concept and Storyboard
Client:
COCA COLA’S SQUIRT
Objective and Description:
The client wanted to more clearly solidify its brand message and exceed the sales of competitive fruity soft drinks.
This commercial was conceptualized and written into a 60 second TV commercial theme. It is loosely based on The Wizard of Oz. The conceptual script reflects a clownish pursuit of delicious thirst-quenching cans of “Squirt”. Squirt’s sales steadily climbed, and within eighteen months reached a 13% increase over the prior year.
Creative Services:
TV commercial concept, storytelling, storyboard illustration
