Squirt’s “Wizard of Ahhhh” TV Commercial Storyboard
COCA COLA’S SQUIRT
Objective and Description:
The client wanted to more clearly solidify its brand message and exceed the sales of competitive fruity soft drinks.
This commercial was conceptualized and written into a 60 second TV commercial theme. It is loosely based on
The Wizard of Oz.
The conceptual script reflects a clownish pursuit of delicious thirst-quenching cans of “Squirt”.
Squirt’s sales steadily climbed, and within eighteen months reached a 13% increase over the prior year.
TV commercial concept, storytelling, storyboard illustration