Project Description

Project Name:
“Mailbox Monsters” Poster and Competition


Objectives and Description:
A themed poster and contest named “Mailbox Monsters” was conceptualized and produced for the Chicago Post Office.

The campaign encouraged postal employees to problem-solve, working smarter, towards handling issues concerning badly addressed mail.

The comical nature of this vintage monster movie poster drew employees participation, creating excitement and engagement in the way badly addressed mail was handled. More efficient handling of  badly addressed mail ncreased by 49% within a year.

Creative Services:
Brand development, art direction, design and copy, digital illustration