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Step 2: Determine Your Website Redesign Goals Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan June 9, 2020 When considering a redesign, there should always be a good reason behind it. We speak with a lot of marketers at HubSpot, and we often hear flimsy reasoning like “it’s been a [...]

Step 2: Determine Your Website Redesign Goals Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan June 9, 2020 Before you begin crafting your new website design and content, you need to be crystal clear about your desired branding, messaging, and your unique value proposition so it’s consistent across your [...]

Step 4: Define Your Buyer Persona(s) Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan November 5, 2016 (a repost) Your website is not just about you. And when your visitors land on your website, they're asking themselves, “What’s in it for me?” Speak to them in their language by [...]

Step 5: Protect Your Search Engine Optimized Pages Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan November 5, 2016 (a repost) Getting found online is essential to improving the rest of your site's metrics. If no one is coming to your site, how can you increase new leads, reconversions, [...]