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Systems and Design Thinking
What is Design Thinking? Design Thinking has its initial roots in business, especially in product design where innovative products are designed to meet people’s needs and thereby understand how to facilitate innovation. Design Thinking was extended and applied to management and soon it assumed the concepts of Systems Thinking, which, [...]
Customer and User Research
PROGRESSIVE CUSTOMER/USER RESEARCH STRATEGIES Welcome to the Millsart Blog. First, I, Pat Mills-Sullivan have relaunched Millsart Design in Greater Atlanta. I am a thawed snowbird from Chicago, and I am extremely happy with the Move! Briefly, Millsart Design develops marketing: advertising, graphic, print, web, and user experience/user interface design (UX/UI), [...]
Intro: How to Develop a Website Redesign Strategy That Guarantees Results
Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan June 9, 2020 (a repost) So... you want to redesign your website. A redesign can be a huge success - or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. [...]
Step 1: Benchmark Your Current Metrics
Step 1: Benchmark Your Current Metrics Written by Rebecca Churt at Hubspot.com Visuals by patmillssullivan| June 9, 2020 Before you begin planning your redesign, document your current performance metrics. Start by analyzing your existing site over its history in areas such as: Number of visits/visitors/unique visitors (monthly average) Bounce rate (monthly [...]
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