F O R B R A N D I N G A N D
C O R P O R A T E I D E N T I T Y
As with the majority of my creative assignments, I start with an addressing client and project items:
• schedule approval
• process concept presentations
• regular updates
• outside, budgeted services
• client changes or redirection
• deadlines for deliverables
• customer insights, pains, needs & goals
• relevant issues & factors
Testing is highly recommended, even if conducted informally with your likely target audience(s), for a new logo that intelligently reflects your company!
A well-thought-out concept and flawless rendering of graphic logos represent a company or initiative that is energetic, enthusiastic, creative, and progressive?
“I love creating logos! I work through a creative framework that resonates with your target audience(s), your product/service type, and your goals and objectives. Initially, in the creative process, I submit a range of five to twelve conceptual design ideas that later evolve into your final logo. Here again, I suggest testing, which I can facilitate on an informal level for audience feedback.”
Pat Mills Sullivan, Logo Designer
Brand messages and solutions for print, web, film/TV, and UX/UI Design.
Let’s talk over coffee about providing your company, or your clients, with effective and progressive creativity!
Pat Mills-Sullivan, Owner
Marietta Georgia, USA