Chevrolet Scholarship Program Logo
Client: CHEVROLET CAR AND TRUCK

Chevrolet enjoyed dominance in the car industry and had always been a
sponsor of professional sports, demonstrating this attitude within its
TV commercials.  Chevrolet objective was to now increase brand awareness
among very young adults.

My big idea and concept was for Chevrolet to narrow their focus to
high school and college age youth and create a scholarship program based
on academic and athletic achievements. They bought into this idea.
I also designed the logo for the very popular Chevrolet Scholarship Program.

Responsibilities:  Campaign theme and logo development