A D V E R T I S I N G C A S E H I S T O R I E S
M O R E A D V E R T I S I N G C A M P A I G N S & P R O J E C T S
I kickoff with an advertising creative plan that addresses the following:
• schedule approval • process concept presentations • regular updates • outside, budgeted services • client changes or redirection • deadlines for deliverables • customer insights, pains, needs and goals • relevant issues and factors
Based on the nature and scope of most creative assignments, I present several problem-solving scenarios as creative concepts. Testing is highly recommended, even if conducted informally with your likely target audience(s).
During the creative process, I often work with my clients’ marketing and copywriter staff or with any of my associate specialists, such as web developers and social media specialists.
Business to business and consumer advertising services include…
ADVERTISING • big ideas, themes and concepts • print and web campaign development • TV commercial concepts with storyboards • print and web ads and campaigns • customer/users research presentations
GRAPHIC DESIGN • publications • annual reports • sales catalogs and mailers • email advertising • posters, billboards, signage • product brochures • instore point-of-purchase USER EXPERIENCE AND USER INTERFACE DESIGN (UX/UI) • customer/users research presentations • customer/user testing and observation • UX/UI Goal-Directed Process and • Design, test, repeat, twice + • website, tablet and smartphoe prototypes
…………………… Print. Web. Film/TV Visuals. UX/UI Design. Let’s talk over coffee about providing your company or your clients, with effective and progressive creative!
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