This Powerhouse Gym assignment was designed to create a distinct visual – away from images of hard work out bodies. Secondly, how do we best inspire trips to go to a gym, where staff is consistently approachable, supportive and sometimes remembers your name?
Here are 3 conceptual mockups of how I approached this advertising project.
Mockup One: The first is an ad that says we are everywhere, open long hours with gym staff that is actively supportive. Here is the Big Idea… entire ad is visually tilted, which promotes energy and movement, while the heart of the advertisement is to illustrate the supportive staff that waits to serve you at any level you may be at.
The gym staff was incentivize to be engaged with this branding idea! Employee raises, staff promotions and vacation trips made useful incentives.
Mockup Two: This ad concept teases us about how we sometimes sit for endless hours watching tv, when we could spend more time at a gym. There’s got to be a hundred humorous and memorable ways to visually convey this message.
Mockup Three: The third conceptual ad is from a scene taken from a vintage Charlie Chaplain movie, where he finds himself in a dangerous predicament, holding on for dear life from a massive clock very high above ground. A fit body with strong arms is what you’d want right now! It would certainly have its benefits.