Project Description

Project Names:


Client:
POWERHOUSE GYMS

Objective and Description:

“You Can Use Some Muscle” 

This ad concept as a possible theme for a membership campaign.
These visuals represent a branding “style”
that would create comic situations
with the message of having muscle
and strength as a lifestyle advantage.

“What You Want”

This ad concept is also a possible theme for a membership campaign.

These visuals represent a branding “style” that would create comic situations,
with the message of having muscle and strength as a lifestyle advantage.

There are plenty of locations in inner-city Chicago, opened 24 hrs. 
There is literally a full range of fitness programs and coaching.

“Your Couch Will be Happy”

This ad concept is a third possible theme option for a membership campaign.

Funny cartoons that remind us that we will struggle to justify putting off exercise.
What might be some of those excuses? Powerhouse is part of the solution,
because of their extraordinarily equipped gyms and knowledgeable, friendly staff.

Creative Service:
Brand development, conceptual themes, design, and copy