Project Description

Project Name:
“What You Want” Campaign


Objective and Description:
This ad concept is also a possible theme for a membership campaign.

These visuals represent a branding “style” that would create comic situations,
with the message of having muscle and strength as a lifestyle advantage.

There are plenty of locations in inner-city Chicago, opened 24 hrs. 
There is literally a full range of fitness programs and coaching.

Creative Service:
Brand development, conceptual themes, design, and copy