“What You Want” Campaign
Objective and Description:
This ad concept is also a possible theme for a membership campaign.
These visuals represent a branding “style” that would create comic situations,
with the message of having muscle and strength as a lifestyle advantage.
There are plenty of locations in inner-city Chicago, opened 24 hrs.
There is literally a full range of fitness programs and coaching.
Brand development, conceptual themes, design, and copy