“Mailbox Monsters” Poster and Competition
CHICAGO POST OFFICE
Objectives and Description:
A themed poster and contest named
“Mailbox Monsters” was conceptualized and
produced for the Chicago Post Office.
The campaign encouraged postal employees
to problem-solve, working smarter, towards
handling issues concerning badly addressed mail.
The comical nature of this vintage monster
movie poster drew employees participation,
creating excitement and engagement in the
way badly addressed mail was handled. More
efficient handling of badly addressed mail
increased by 49% within a year.
Brand development, art direction, design and
copy, digital illustration