Project

“Mailbox Monsters” Competition Poster 
Client: CHICAGO POST OFFICE

Objectives and Description
The Chicago Post Office had a competitive
challenge for employees regarding solving
handling badly addressed mail.

A nostalgic theme poster with the
campaign name, “Mailbox Monsters” was
conceptualized and produced.

The campaign encouraged postal employees
to problem-solve for working smarter to handle
badly addressed mail.

The comical nature of this vintage monster
movie poster drew employee participation,
creating brainstorming groups and better
handling of badly addressed mail.
Non-delivery caused by badly addressed
mail dropped by 19% over a one-year period.

Creative Service
Brand development, art direction, design
and copy, digital illustration