How to Develop a Website Redesign Strategy
That Guarantees Results

Written by Rebecca Churt at
Visuals by patmillssullivan
June 9, 2020 (a repost)

So… you want to redesign your website. A redesign can be a huge success – or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.  And the better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.

That’s why we set out to create a helpful guide and worksheet that any inbound marketer can use to plan a successful website redesign.Whether you’re working with an agency or redesigning your site in house, our guide will help you strategize your website redesign and the accompanying tracking worksheet will enable you to track your progress as you move beyond strategy and into each stage of your redesign.

We’ve identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze. But none of the latter six stages will be effective without putting a lot of focus on that first stage: strategy. Let’s go into detail about what you should consider at the strategy stage so you can embark on a website redesign that turns out to be a huge success — not a total flop. And don’t forget to download your website redesign planning kit so you can follow along in the worksheet!