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Research and observations methods for marketing and user experience

Systems and Design Thinking

What is Design Thinking? Design Thinking has its initial roots in business, especially in product design where innovative products are designed to meet people’s needs and thereby understand how to facilitate innovation. Design Thinking was extended and applied to management and soon it assumed the concepts of Systems Thinking, which, has been more established and developed over a longer period of time. Design thinking refers to the cognitive, strategic, and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed by designers and/or design teams. How does Design Thinking Relate to Customers? Design thinking also allows you to better understand customers, so you can deliver a better service and improve the bottom line. It can have a significant impact on the health and well being of staff, as well as the way they interact and collaborate. This can lead to better productivity and efficiency throughout. Designing systems, after all, is necessary to enable the conditions for a culture of innovation. System Thinking System Thinking allows us to ask better questions before jumping to conclusions. Systems thinking examines large entities by looking at them as collections of building blocks. Building blocks that are interconnected, with [...]

By |2020-07-02T02:27:41+00:00June 11th, 2020|Customer/User Research Methods|

Customer and User Research

PROGRESSIVE CUSTOMER/USER RESEARCH STRATEGIES Welcome to the Millsart Blog. First, I, Pat Mills-Sullivan have relaunched Millsart Design in Greater Atlanta. I am a thawed snowbird from Chicago, and I am extremely happy with the Move! Briefly, Millsart Design develops marketing: advertising, graphic, print, web, and user experience/user interface design (UX/UI), and lastly-illustrations. I have worked for a variety of industries for small to large client corporations. I also provide creative services for marketing, PR and research firms. Progressive Methods for Customer Insights and Observations As I work on broadly promoting Millsart Design, I’d like to share several concepts, methods, and disciplines that I include for nearly all client projects and campaigns. They are developed by well-known thought pioneers, who also learned from pioneers before them. The common thread is that they have been perfected over time and utilized in strenuous customer/consumer research methods at its foundation. Whether the task at hand is corporate identity and branding, brochures, print or web-based advertising, exhibition literature conceptual illustration for publications, or a new smart-phone prototype app, at least one strategic method will be used by myself and my teams and clients.  As a customer/user myself I hope one day to finally learn [...]

By |2020-07-01T23:25:50+00:00June 10th, 2020|Customer/User Research Methods|
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