Research and observations methods for marketing and user experience
Systems and Design Thinking
What is Design Thinking? Design Thinking has its initial roots in business, especially in product design where innovative products are designed to meet people’s needs and thereby understand how to facilitate innovation. Design Thinking was extended and applied to management and soon it assumed the concepts of Systems Thinking, which, has been more established and developed over a longer period of time. Design thinking refers to the cognitive, strategic, and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed by designers and/or design teams. How does Design Thinking Relate to Customers? Design thinking also allows you to better understand customers, so you can deliver a better service and improve the bottom line. It can have a significant impact on the health and well being of staff, as well as the way they interact and collaborate. This can lead to better productivity and efficiency throughout. Designing systems, after all, is necessary to enable the conditions for a culture of innovation. System Thinking System Thinking allows us to ask better questions before jumping to conclusions. Systems thinking examines large entities by looking at them as collections of building blocks. Building blocks that are interconnected, with [...]