“Mailbox Monsters” Competition Poster
Client: CHICAGO POST OFFICE
Objectives and Description
The Chicago Post Office had a challenge in handling badly addressed mail.
I created a nostalgic theme poster with the campaign name, “Mailbox Monsters.”
The campaign encouraged postal employees to problem-solve and work
smarter to handle badly addressed mail.
The comical nature of this vintage monster movie poster drew in employees,
creating excitement and engagement with badly addressed mail
was being handled. Nondelivery caused by badly addressed mail dropped by 19%.
Brand development, art direction, design and copy, digital illustration