Chicago Post Office 2019-05-28T16:57:35+00:00

Project Description

Project

“Mailbox Monsters” Competition Poster 
Client: CHICAGO POST OFFICE

Objectives and Description
The Chicago Post Office had a challenge in handling badly addressed mail.

I created a nostalgic theme poster with the campaign name, “Mailbox Monsters.”

The campaign encouraged postal employees to problem-solve and work
smarter to handle badly addressed mail.

The comical nature of this vintage monster movie poster drew in employees,
creating excitement and engagement with badly addressed mail
was being handled.  Nondelivery caused by badly addressed mail dropped by 19%.

Creative Service
Brand development, art direction, design and copy, digital illustration