SPRITE TV commercial concept boards 2018-10-11T19:29:14+00:00

Project Description

Sprite’s “Wizard of Ahhhh” TV Commercial Storyboard

Objective and Description:
The client wanted to more clearly solidify its brand message and exceed
the sales of competitive fruity soft drinks.

I conceptualized and wrote a :60 second TV commercial theme very loosely based on
The Wizard of Oz.  The conceptual script reflects a clownish pursuit of
delicious thirst-quenching cans of “Sprite”.

Sprite’s sales steadily climbed, and within eighteen months reached a
13% increase over the prior year.

Creative Services:
TV commercial concept, storyboard illustration, first draft copy