Sprite’s “Wizard of Ahhhh” TV Commercial Storyboard
Client: COCA COLA’S SPRITE
Objective and Description:
The client wanted to more clearly solidify its brand message and exceed
the sales of competitive fruity soft drinks.
I conceptualized and wrote a :60 second TV commercial theme very loosely based on
The Wizard of Oz. The conceptual script reflects a clownish pursuit of
delicious thirst-quenching cans of “Sprite”.
Sprite’s sales steadily climbed, and within eighteen months reached a
13% increase over the prior year.
TV commercial concept, storyboard illustration, first draft copy