Project Description

Chevrolet Scholarship Program Logo
Client: CHEVROLET CAR AND TRUCK

Objectives and Description:
Campbell-Ewald Advertising, agency for Chevrolet, tasked Pat with
creating a logo for a scholarship program, to increase brand awareness
among young adults going to college.

Pat’s big idea and concept was for a Chevrolet scholarship program
based on academic and athletic achievements.

Creative Services:
Campaign branding and logo development